7 Technology Trends in Business

By Anne Shaw
The Hartford Small Biz Ahead
Originally Published: December 7, 2022 | Updated: April 17, 2023

Imagine doing business without accounting software, a customer relationship management (CRM) platform or even business email. It’s hard to consider it, right? Business technology makes us more productive, keeps us organized and helps us collaborate—especially when we’re not all in the same physical place.

Web conferencing and other digital collaboration technology made remote work possible during the pandemic. If COVID-19 arrived just 10 years earlier, business continuity would have been nearly impossible. Without business technology, many companies would have either completely shut down or put employees and customers at risk.

But some organizations were more prepared than others. Those without the right technology had to scramble to get set up. These days, staying on top of business technology trends is essential.

What Is Business Technology?

Business technology is any tech that powers your business operations, from sales and marketing to accounting and human resources.

Technological innovation has reached into every aspect of business. Think point of sale software, budgeting technology, logistics and more. The digital technology in collaboration tools enables remote brainstorming, meetings, live screen sharing, project management, access to stored files and the ability to digitally sign documents.

Today, technology infiltrates nearly every aspect of running a business. As such, the term “business technology” has been gradually replacing the term “information technology” to describe technology incorporated into business operations.

How Has Technological Change Transformed the Business Landscape?

Over the last several decades, technology has changed the way businesses operate. For one thing, tech has fundamentally altered business strategy. For instance, small business owners use technology not only to improve their day-to-day productivity and capabilities but also to compete with larger competitors. It has also empowered small businesses to join larger ones in allowing remote work, especially after the pandemic forced digital transformations for companies of every size.

Technology has also influenced customer expectations. Whether shopping online, posting reviews on social media, researching products or accessing customer service, customers expect to find your business in both the physical and digital worlds.

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To read the entire article by Anne Shaw at The Hartford Small Biz Ahead website, visit: 7 Technology Trends in Business