Small Business Trends for 2025
5 Small Business Trends for 2025
As we wrap up and reflect on 2024, we look forward to what 2025 holds for small businesses. The outlook is encouraging: According to research, the majority of small business owners are optimistic about America’s economy. That optimism, paired with a well-informed small business strategy, could mean plenty of success in the year ahead. When you’re formulating your plans for 2025, consider the following trends:
- E-commerce. Online sales aren’t exclusive to the big boxes of the world anymore. In fact, E-commerce currently accounts for a fifth of all retail sales worldwide — a figure that is only expected to grow to 22.6% by 2027. If you’re not offering your products or services online, you could be missing out on opportunities to grow sales.
- Online marketing. Likewise, if you’re not promoting your brand online, you may not be reaching as many consumers. 73% of small businesses have a website. Furthermore, most small business owners use social media platforms to build brand awareness and promote products and services. There have never been more ways to connect with prospective customers than there are right now.
- Artificial intelligence. We’ve all heard the acronym AI. Aside from being a buzzword of the past few years, AI has real-world implications for small business owners. For example. 53% of small businesses now use AI-powered chatbots and virtual assistants for customer service. AI can help businesses streamline processes, limit human error, and enable employees to complete everyday tasks faster and focus on other important aspects of the business. It’s no surprise that studies are showing an increase in productivity from companies that implement AI into the workplace…[MORE]
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To read the entire article, visit the U.S. Small Business Administration website: 5 Small Business Trends for 2025