How to Prepare Your Small Business for the Holidays

By U.S. Small Business Administration
Published on October 18, 2023

For America’s 33-million-plus small businesses, the days are getting merrier and brighter. That’s because the holiday shopping season is just around the corner. Today’s consumers want to support

local, independently owned businesses, which makes the holidays a critical time for the small business community. Make sure you’re ready by following these tips from the SBA.

• Consider adjusting your hours: The holiday season will likely be your busiest time of the year. Extending your hours by opening earlier and closing later could have a big impact on sales.
• Be prepared for crowds: You’ll want to plan for an influx of customers by stocking up on inventory. Pro tip: Checking last year’s orders could give you a baseline idea of the items you’ll need, from shipping supplies to branded gift cards for shoppers (more on that later). Hiring seasonal employees is another effective way to account for higher demand.
• Huddle up with your staff: Now is the time to have a meeting with your employees. Remind them to greet each shopper when they enter and exit your business. Also, thank them and show appreciation for their work. After all, small business success is often a team effort.
• Refresh your digital profile: Your online information should be accurate so that customers know the basics, such as what you offer, where you’re located, and how they can contact you. Make any necessary updates to your website, social media accounts, and review sites.
• Optimize your social media: Social media is the key to reaching today’s customers, especially during the busy holiday season. Use your channels to promote your deals and share how you’re preparing your store. Encourage shoppers to snap a selfie and tag your business using the hashtag #ShopSmall and #HolidayShopping. This can increase engagement on your posts, ultimately reaching new customers.
• Set yourself apart: It can be tough for small businesses to compete with big box stores. Make your marketing efforts shine by showcasing your singular brand aesthetic with customers. Do you have a unique product or service? A special way of creating an inviting space for shoppers? Share it!…[MORE]

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To read the entire article on the U.S. Small Business Administration website, visit: How to Prepare Your Small Business for the Holidays