Podcast Key Highlights

• What Does a Prompt Engineer Do?
  • Prompt engineers design backend prompts, which are the complex and unseen prompts that users can slot their language into.
  • Prompt engineers not only build AI tools and the infrastructure behind them; they also figure out how to accomplish that from a prompt side. They spend a lot of time with the language models, developing new techniques and strategies for getting them to do what the user asks of them.
  • Prompt engineers primarily focus on conducting research and figuring out how to communicate with these language models.
• What is a Prompt?
  • A prompt is any piece of information you’re feeding into the AI tool to get something back from it.
  • In the case of text to text models or large language models, prompts are what you say in the conversation that causes the AI tool to say something back.
• How Did Anna’s Background Prepare Her to Work as a Prompt Engineer?
  • Having majored in English and Arabic language translation, Anna had a deep understanding of how to analyze language and create very precise speech that could elicit a specific response. These same skills are what enabled her to create the necessary backend prompts for the AI being built at Copy.ai.
  • Anna’s aptitude for language also enabled her to refine the tone being used by the earlier versions of Copy.ai’s language models.
• How Do I Write Better AI Prompts?
  • Instead of approaching AI tools like Google and just giving it a bunch of keywords, be rich and precise.
  • Feel free to include adjectives in your prompts because while most language model AI are very literal, they also have a huge amount of subjective understanding of human concepts.
  • The more specific you can be, the better; if you can really accurately describe what you’re doing on a subjective, artistic or creative level, the result you’ll get back is a million times better than if you simply threw general words at it.
  • While it’s great to provide the AI with as much relevant context as possible, remember that you need to give that context in a coherent way so it’s really legible to the AI.
• What is the Process for Writing an Effective AI Prompt?
  • Start by providing the AI with the context of your copy; give it a role to play as a narrator or writer.
  • Next, present the AI with a well-labeled library of resources; this section can include a blog brief or a blog outline.
  • After that, define who exactly the AI is writing for; doing so will help it better understand its target audience.
  • Lastly, to finish out the structure, you can take that command you started with and put it at the end of your prompt to prevent any confusion.
• Will AI Technology Ever Reach a Point Where It Makes Prompt Engineers Obsolete?
  • Despite potential advances in AI technology, these tools will always need a human to tell them why they’re generating a particular type of code or written content.
  • Essentially, the more powerful a language model is, the more work a prompt engineer will have since these new systems will require really high quality backend prompts.
• What Should Small Business Owners Know About Using AI?
  • In order for the AI to carry out your prompts efficiently, you need to clean your databases.
  • While newer small business owners may not be at a stage to hire a full-time prompt engineer, there are tools out there that can help to generate these repeatable AI-based or gen AI utilizing workflows for whatever they need, without them having to laboriously build it and figure out the prompts themselves…[MORE]