Learning to Stop Before ‘Just Enough’ Becomes ‘Way Too Much’

NYTimesThe phenomenon of liking something less and less, the more and more you do it, or have it, actually has a name. And it’s as close to a law as we get in economics. It’s called the law of diminishing marginal returns.

The law of diminishing marginal returns is one of those fancy academic concepts with a definition a mile long. But strip away the econ professor mumbo jumbo, and you’ll find something you’ve already experienced…

The point is, pleasure fades.

To Read the full article by Carl Richards, visit The New York Times