15 Small Business Trends To Watch Through The Rest Of 2022

A variety of good advice brought to you by members of the Forbes Business Council
Forbes | Originally Published June 22, 2022

Consumer preferences and behaviors can change quickly, even within the same year. Trends that were popular in January may be waning by the mid-year mark, and other trends that are just emerging may be the next big thing by the time the holiday season hits.

Successful business leaders do their best to predict these changes and rise to meet them quickly, so they can stay ahead of the competition. Here, 15 Forbes Business Council leaders shared their small business trend predictions for the latter half of 2022. Keep an eye out for these trends in the coming months and see if they make sense to implement for your business.

1. Looking To External Talent

Small businesses will need to look to external talent, companies, agencies and manufacturing plants to conduct business. As small businesses face major cash flow dilemmas, which are only likely to increase in the current landscape, small businesses should look towards big-picture approaches and move away from in-house operations that drain small businesses’ valuable time and resources. – Katelyn Zhao, Lei Kay Med Inc

2. Investing In Financial Coaching

Small businesses are starting to dig into the details of their financials more now than ever. I believe financial coaching and growth strategy will be a big focus for the latter half of 2022. It’s unfortunate but most small businesses can’t afford to hire a CFO. Consultants are the next best thing. – Ryan Lucia, Such n Such Media

3. Developing Short-Form Video Content

Short-form video content is becoming absolutely massive. Over the last year alone, short-form video has dominated the industry with the likes of TikTok, Youtube Shorts, Instagram reels, etc. Hopping on the short-form video trend will prove to be extremely lucrative for any small business in the latter half of 2022. – Srikar Karra, BuiltGen

4. Using Free Social Platforms

Generating revenue through free marketing strategies like mass posting on TikTok, building connections on Clubhouse, LinkedIn or DMing people on Instagram can bring sales to your business and potential investors for 100% free! Taking full advantage of free social platforms to connect with people and get exposure is guaranteed to increase a businesses profit drastically. This is the reasoning behind why I invented my own social media app to help people and businesses get more free exposure and connections around the world. – Dre Medici, Grow With Us Agency

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For more good advice, you can read the full article at Forbes: 15 Small Business Trends To Watch Through The Rest Of 2022