Finland Adopts Grocery ‘Happy Hour’ to Reduce Food Waste

By David Segal

Published September 8, 2019 | The New York Times

“Happy hour” at the S-market store in the working-class neighborhood of Vallila happens far from the liquor aisles and isn’t exactly convivial. Nobody is here for drinks or a good time. They’re looking for a steep discount on a slab of pork.

Or a chicken, or a salmon fillet, or any of a few hundred items that are hours from their midnight expiration date. Food that is nearly unsellable goes on sale at every one of S-market’s 900 stores in Finland, with prices that are already reduced by 30 percent slashed to 60 percent off at exactly 9 p.m.

It’s part of a two-year campaign to reduce food waste that company executives in this famously bibulous country decided to call ‘happy hour’ in the hopes of drawing in regulars, like any decent bar… [More]

 

To read the full article by David Segal, visit: Grocery Happy Hour