Key Takeaways

  • Automate your repetitive tasks with AI to save time and streamline workflows, from email writing and scheduling to content creation and project management.
  • Improve your workflow with templates by using AI for proposals, contracts, invoices, and other documents, ensuring consistency and reducing the effort required for routine tasks.
  • Enhance productivity with productivity and accounting automation software, enabling you to work smarter without straining your budget.

A “work smarter, not harder” guide for small business owners

There’s a classic children’s story about a peddler who walks through town selling caps stacked on his head. That theme of wearing many hats has become a metaphor for multitasking in business and in life.

Small business owners know all about the need to juggle responsibilities, including communication and marketing, project management and document control. When being a jack-or-jill-of-all-trades comes with the job, AI tools and other technology can help you work smarter, not harder—improving your bottom line.

Here are time-saving tech tools to help streamline your workload.

1. Use AI To Improve Email Efficiency

AI can help you optimize email campaigns by automating tasks like content creation, segmentation, personalization and scheduling. These tools can polish your messaging and boost engagement and conversion rates.

Tools like Salesforce use machine learning to support content personalization and audience segmentation in your email campaigns. These email enhancements are integrated into the Salesforce Marketing Cloud, which starts at $25 a month.

But you don’t need Salesforce to benefit from AI. Google Gemini brings AI to Gmail and Copilot supercharges Outlook. Both tools can summarize emails, help you write messages and suggest or automate send times.

2. Create Marketing Materials With AI Apps

You also can use Gemini, Copilot, ChatGPT and other generative AI platforms to create marketing content such as blogs, social media posts and website copy. Generative AI can help you build a content strategy, refine your messaging and personalize content at scale. AI enables small companies to reduce or eliminate outsourcing costs. It also can give in-house marketing teams more ability to focus on strategy and execution.

A hair salon owner, for example, could use AI to create social media posts that focus on client transformations, introduce stylists or promote seasonal offers. AI also can help showcase your…[MORE]

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To read the entire article, visit The Hartford Small Biz Ahead website, via: Time-Saving AI and Automation Tools for Multitasking Managers